The article presents an integrated approach to the product environmental impact at all stages of its life cycle, implemen ‐ ted within the European Union policy to promote sustainable pa Ʃ erns of produc Ɵ on and consump Ɵ on. In the fi rst part of the ar Ɵ cle the author points out the need to separate the interdependence between economic growth and increase of resource consump Ɵ on and nega Ɵ ve environmental impact. Further on, the integrated product policy is discussed with the regard to its genesis, principles and instruments of implementa Ɵ on.
Keywords:decoupling ; product life cycle ; European Union policy
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