The paper is a description of pilot research conducted among the students of the Faculty of Architecture in Gliwice to test the questionnaires and draw conclusions for further studies on aesthetic and behavioural quality. An additional target was to define the guidelines for the design of the external image of a university building, which constituted one of the projects run within the framework of the curriculum subject. The analyses were conducted in stages and consisted of open questions, surveys, discussions and free interviews. The conclusions were systematised and, in feasible cases, presented in percentage. The students’ aesthetic preferences were established and guidelines for the design of the facades of university buildings formulated, as well as for their possible modernization.